Coaching that scales product sense.
Product Managers don't have to make every decision. The Vector Model scales product judgement and product thinking.
Product Managers don't have to make every decision. The Vector Model scales product judgement and product thinking.
AI tooling scales product velocity but not product sense. Customer value stalls because good product judgement doesn’t scale.
Vector provides hands-on product coaching that improves how product decisions are made — for individuals and teams. We work directly with product managers and product leaders to embed product thinking, reduce decision drag, and build decision confidence that holds up under pressure.
Scale judgement across teams instead of carrying it yourself.
Vector helps engineering leaders embed product thinking into technical teams as product decisions are decentralised and development speed accelerates.
Vector helps you install a shared way of making product decisions with high alignment, speed and judgement.
Vector helps you maintain product velocity and consistency by giving teams a reliable decision model.
The Vector model helps you develop strong product judgement faster by learning how real product decisions are made, not just how artefacts are produced.
I’ve built products and led product teams across B2B and B2C. Across industries spanning fintech, banking, and government. In each of these settings.
After years of workshops and coaching product teams, it became clear what helped wasn’t more process or artefacts, but a shared way of thinking about product decisions.
Jim is one of the best bosses I’ve ever had. He has a great product brain, an eternally optimistic outlook and is always generous with his time and expertise.
Jim is a big reason why I’ve been successful as a product manager and under his mentorship I’ve learnt so much and had a great time along the way.
To sum it all up Jim = absolute legend.
Phoebe Kershaw - Senior Product Manager
Jim is an exceptional Product professional with a gift for teaching the Product craft to others. Working with Jim he has provided me invaluable mentorship, offering constructive challenge and introducing frameworks of thinking that have fundamentally changed the way I view and approach Product problems with customer centricity.
With a keen focus on keeping the customer front of mind and methods to ensure you're thinking from a customer's shoes while balancing stakeholder wants, Jim has brought me my greatest period of professional growth in the Product craft and set me up well to excel!
Lachlan McCormack - Product Manager
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